Maverik Marks Acquisition Anniversary with Completion of Colorado Rebrands, $1M Feeding America® Donation
**PHOTO/VIDEO ALERT**
Leading adventure-themed c-store brand to continue rebrand progress in Wyoming; contributes donation to 20-state footprint
PHOTOS of rebranded stores HERE.
TIMELAPSE VIDEO is HERE.
PHOTOS of remarks and donation at Aug. 23 Denver event HERE.
B-ROLL PACKAGE HERE.
Salt Lake City, Utah, Aug. 26, 2024 – On Aug. 23, Maverik — Adventure’s First Stop marked the first anniversary of its Kum & Go (K&G) acquisition in a big way. Maverik’s new CEO and Chief Adventure Guide, Crystal Maggelet, joined the Denver community in celebrating the completion of its Colorado store rebrands and the exciting kick-off of store transformations in Wyoming during a special event at its rebranded North Tower Road location.
As a longstanding community partner, Maverik honored these significant expansion milestones with a $1 million donation check presentation to Feeding America®, the nation’s largest domestic hunger-relief organization. Of the $1 million donation, $100,000 will be directed to Food Bank of the Rockies, the partner food bank serving neighbors experiencing food insecurity across half of Colorado and all of Wyoming. This substantial contribution will support both Feeding America and local partner food banks in communities across Maverik’s
20-state footprint, providing vital support to people experiencing food insecurity throughout the operating region where its Team Members live and work.
Maggelet was joined by Feeding America Sr. Vice President of Corporate Partnerships, Lauren Biedron, and Food Bank of the Rockies Chief Development Officer, Jennifer Lackey, for the $1 million check presentation and remarks.
Following the celebration of these exciting rebrand and acquisition milestones, Maverik will continue its focus on the growth and integration of Maverik and Kum & Go brands, driven by Maggelet’s leadership of nearly 15,000 Team Members across more than 840 stores in 20 states from the Midwest to the West Coast.
“I am honored to lead Maverik into this exciting new chapter,” says Maggelet of the brand’s recent expansion. “Our acquisition of Kum & Go has strengthened our position as a leading convenience store retailer, and I am proud of the progress we’ve made in integrating the two brands. Our focus remains on delivering exceptional experiences for our customers, supporting our Team Members and giving back to the communities we serve.”
To date, Maverik has completed 97 rebrands across Utah and Colorado, with the goal of offering its customers a unified, consistent experience across store food offerings, in-store experience, product selection, rewards programs, customer service and more. Customers of former K&G locations are encouraged to sign up for Maverik’s Adventure Club or upgraded Nitro membership to save on every gallon of fuel, earn freebies and take advantage of other high-value rewards.
For more information on Maverik store rebranding including store closure and reopening schedules, visit Maverik.com/Rebrand. To find your closest Maverik store, click here.
About Maverik — Adventure’s First Stop
Maverik — Adventure’s First Stop fuels adventures in nearly 400 locations and growing across 13 western states – Arizona, California, Colorado, Idaho, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.
Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made gourmet burritos, sandwiches, pizzas, cookies, and coffee blends from around the world. For more information, visit maverik.com or follow the company on Facebook, Instagram, Twitter or YouTube. To save on every gallon of fuel, earn freebies and get other great rewards, download the Maverik app and join the Adventure Club card. To boost your rewards to the next level, upgrade to the Nitro card.
About Kum & Go
Kum & Go, a leading Midwest convenience store brand, serves customers in nearly 400 locations across 12 states – Arkansas, Colorado, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, and Wyoming. For more information, visit kumandgo.com. To save on every gallon of fuel, earn freebies, and get other great rewards, download the Kum & Go app and join &Rewards.
In 2023, Maverik acquired Kum & Go and together, the two brands serve customers in over 800 locations across 20 states and growing.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
About Food Bank of the Rockies
Food Bank of the Rockies is the largest hunger-relief organization in the Rocky Mountain region, serving all 23 counties in Wyoming and 32 counties in Colorado, plus a portion of Gunnison County. Since 1978, we’ve put the power of community to work for our neighbors in need. Through partnerships. Through programs. Through people. Through you. Everything we do is fueled by the support of our community and donors, and 96 cents of every dollar goes directly to distribution. With support from our community, we distribute enough food daily for 179,000 meals. For more information: foodbankrockies.org.
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