Rockstar Energy Launches New Zero Sugar Summer Flavor Exclusively at Maverik — Adventure’s First Stop
Pure Zero Pineapple Mango set to fuel summer adventures!
PHOTOS of the new drink and Maverik stores are available HERE.
Salt Lake City, Utah, May 8, 2023 – Maverik — Adventure’s First Stop and Rockstar Energy are teaming up to offer Maverik fans a taste of tropical adventure. Rockstar’s all-new Pure Zero Pineapple Mango flavor will debut in all Maverik stores late May, just in time to energize warm-weather adventures and will be available while supplies last.
Pure Zero Pineapple Mango provides delicious and refreshing tropical flavor with a crisp finish and contains 240 MG of caffeine, taurine, B-vitamin and zero sugar – at only 20 calories per can. The tasty Pineapple Mango refreshment is the newest flavor profile within Rockstar’s zero sugar products that offer more choices for consumers who are increasingly demanding lower sugar options.
“Maverik is in the business of promoting adventure, so we developed an invigorating tropical drink perfect for their active energy enthusiast customers yearning for a taste of summer,” said Sean Bonthuys, PepsiCo Senior Director of Brand Marketing, Energy Portfolio. “Consumer research indicated that Pineapple Mango is a top-performing flavor profile, and Zero Sugar products are currently driving 60 percent of Energy category growth. With flavor and functionality being the two leading pillars for growth, we know Rockstar Pure Zero Pineapple Mango will be a hit because it has both.”
“Maverik is the hub for energy drinks, selling enough energy drinks per year to fill seven Olympic-size swimming pools!” said Joey Hobson, Chief Marketing Officer. “We’re always looking for the best ways to bring delicious new products to our customers first, exclusively at Maverik. We’re excited about this partnership with Rockstar as yet another inspiration to fuel our customer’s road trip adventures.”
About Maverik — Adventure’s First Stop
Maverik — Adventure’s First Stop fuels adventures in nearly 400 locations and growing across 13 western states – Arizona, California, Colorado, Idaho, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.
Maverik is known for its premium BonFire food, made fresh in every Maverik, every day, and awesome values on fuel, drinks, and snacks. Maverik sells exclusive products such as fresh-made gourmet burritos, sandwiches, pizzas, cookies, and coffee blends from around the world. For more information, visit maverik.com or follow the company on Facebook, Instagram, Twitter or YouTube. To save on every gallon of fuel, earn freebies and get other great rewards, download the Maverik app and join the Adventure Club card. To boost your rewards to the next level, upgrade to the Nitro card.
About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces beverages that celebrate the young hustlers focused on their journey. With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar Energy gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, visit www.rockstarenergy.com.
Media Contact:
Rockstar Energy Communications
Molly Coyle
Molly.Coyle@PepsiCo.com
Augustine Agency
pr@augustineagency.com